From the brand

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Our Story
In 1994, after five years of less-than-stellar sales and just a few dollars left to their names, brothers Bert and John Jacobs designed their first Life is Good t-shirt—and discovered how those three simple words could help people to focus on the good
Our Product
Our Crusher Tees are made for all-day comfort with a feels-like-you-had-it forever fit. Your purchase has a purpose. We donate 10% of our net profits to help kids in need.
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Find Your Perfect LIG Cap
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Find Joy in Women's Tees
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Find Joy in Men's Tees
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OUR MISSION: To Spread the power of optimism
OUR COMMUNITY
From the start, we received letters and emails from customers who found strength, simple wisdom, or a much-needed laugh in Life is Good. Today, we celebrate this ever-growing community of optimists and all the ordinary, extraordinary things they love.
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